A BITÂ ABOUT ME
Products fundamentally change how people operate, most often for the irreversible better. I am passionate about tech's ability to impact lives at scale and love that I get to contribute to making it happen. As a seasoned product marketer, I serve as the bridge between product and marketing: crafting the product's voice while also representing the consumer's needs and desires.
I love discussing product, marketing, and everything in between. Or exchanging notes about business strategy, stoicism, and sitcoms. Let's connect and chat about it all.
MY SKILLS
PRODUCT MARKETING
Product marketing experience across consumer tech, self-serve B2B SaaS & ad tech products.
DIGITAL MARKETING & ADVERTISING
Adept in Google ads, Facebook ads, mobile advertising, social & email marketing.
CONTENT & COPY WRITING
Skilled in collateral creation, website copy, ad copy, & content marketing.
MARKETING EXECUTION
Cross-functionally led launches, website release cadence, event marketing & more.
PRODUCT MARKETING MANAGER, INMOBI CHINA
November 2019Â - Present
I manage product marketing for the end-to-end Advertising stack for InMobi's China entity and enjoy exposure to China's tech ecosystem.
ASSOCIATE PRODUCT MARKETING MANAGER, INMOBI
May 2018 - November 2019
Worked on SaaS platforms, with primary ownership of innovative market research platform InMobi Pulse. Owned GTM & marketing channels.
MARKETING INTERN, COLGATE PALMOLIVE
April 2017 - October 2017
Tasked with improving sales effectiveness, made proposals for feet-on-street productivity, technology, & assortment selection framework.
PRODUCT MANAGEMENT INTERN, HEWLETT PACKARD
May 2016 - August 2016
Made recommendations, wireframes, & future product roadmap for a client in the visa facilitation space. Worked on overall product strategy.
MY EXPERIENCE
GLOBAL CUSTOMER & PRODUCT MARKETING MANAGER, BUMBLE
September 2022 - Present
Driving intended user behaviour in-app to achieve growth goals such as retention and revenue, launching new features globally, increasing feature adoption, and building segmented marketing strategies.
LEAD PRODUCT MARKETING MANAGER, GAMEANALYTICS
April 2021 - August 2022
I am currently leading Product Marketing at GameAnalytics and HyperBid.
PRODUCT MARKETING MANAGER, ADVERTISING CLOUD, INMOBI CHINA
November 2019 - April 2021
Managed product marketing for the end-to-end Advertising stack for InMobi's China entity and enjoyed exposure to China's tech ecosystem.
PRODUCT MARKETING MANAGER, MARKETING CLOUD, INMOBI
May 2018 - November 2019
Worked on SaaS platforms, with primary ownership of innovative market research platform InMobi Pulse. Owned GTM & marketing channels.
MARKETING INTERN, COLGATE PALMOLIVE
April 2017 - October 2017
Tasked with improving sales effectiveness, made proposals for feet-on-street productivity, technology, & assortment selection framework.
PRODUCT MANAGEMENT INTERN, HEWLETT PACKARD
May 2016 - August 2016
Made recommendations, wireframes, & future product roadmap for a client in the visa facilitation space. Worked on overall product strategy.
MY PROJECTS
INDIA COVID RESOURCES
Led 300+ volunteers to help 1M+ seekers across India find critical resources ranging from beds, oxygen, medicines and plasma in the country's second Covid-19 wave (view coverage). The team also directed $140k+ in donations to Covid relief efforts and NGOs.
Also contributed to CovidDonors.org which raised $270k+ in P2P donations for medical bills of in-need patients. (view coverage)
THE PRODUCT FOLKS
The Product Folks is a community of 25,000+ Product enthusiasts. I led its marketing and strategic efforts from 2020 to 2021. This also includes leading the marketing for The Product Summit 2020 which was India's Biggest Product conference, bringing in 5500 attendees & significant marketing-led revenue.
FACTORS.AI
Factors is a Marketing Analytics platform meaningfully tying marketing data across the marketing stack & making it intuitively query-able. It is backed by Elevation Capital & Emergent Ventures.
I have consulted the founding team on its early positioning, fundraising narrative, collateral building & website.
DEVGAD MANGO
Devgad Mango is a cooperative of 700+ Farmers from the Devgad Region of Maharashtra, India. Worked towards building up the online channel and marketing for cooperative using Google grant money. Was recognised by HRD Minister for the work.
OFFICIAL RECOGNITIONS
GLOBAL WINNER 2015
Google Online Marketing Challenge
The 1st Indian team to win from a pool of 10k+ students from ~80 countries. View Reports.
Coverage: Business Insider, Times of India
LET'S CHAT!
I'd love to hear from you.